Behind The Logo
The story and symbolism behind CSIS Indonesia's visual identity
Our Visual Identity
The CSIS logo represents our mission, values, and strategic outlook as Indonesia's premier think tank for policy research and analysis. Designed with purpose, each element of our visual identity conveys important aspects of our organization.
Since our founding in 1971, our logo has evolved while maintaining its core symbolism of knowledge, global perspective, and analytical rigor. The current logo was redesigned in 2010 to reflect our contemporary approach while honoring our heritage.
The logo serves as a visual signature of CSIS's commitment to independent thought, evidence-based analysis, and Indonesia's place in the global community.
Elements & Symbolism
Discover the meaning behind each component of the CSIS logo
The Globe
The stylized globe in our logo represents CSIS's global perspective and international outlook. It symbolizes our commitment to understanding Indonesia's place in the world and analyzing global trends that impact our region.
The Open Book
The open book element symbolizes knowledge, research, and academic rigor. It represents our commitment to scholarly excellence and continuous learning as we develop evidence-based policy recommendations.
The Colors
Our primary blue represents trust, stability, and depth of analysis. The accent colors symbolize Indonesia's diverse perspectives and CSIS's multidisciplinary approach to policy research across various fields.
Logo Evolution
The transformation of the CSIS visual identity through five decades
The Original Identity
The first CSIS logo featured a traditional design with an open book and globe motif, reflecting the organization's focus on knowledge and international affairs. The typography was formal and institutional, in keeping with the academic nature of the organization.
This logo established CSIS as a serious academic institution during its formative years and helped build credibility with government officials, academics, and policy experts.
Modernization Era
In 1990, CSIS updated its logo with a more streamlined design that maintained the essential elements while adding a contemporary touch. The typography was updated to reflect changing design trends, and the color palette was expanded.
This version of the logo coincided with Indonesia's democratic transition and CSIS's evolving role in providing policy recommendations during this crucial period.
Contemporary Vision
The current logo, introduced in 2010, represents a significant redesign that embraces minimalist principles while maintaining the core symbolism. The clean lines and refined typography reflect CSIS's precise analytical approach.
This modern identity system was designed for digital applications and global recognition, positioning CSIS as a contemporary think tank with a forward-looking perspective.
Brand Guidelines
Our visual identity standards ensure consistency across all communications
Logo Usage
Maintain clear space around the logo equal to the height of the 'C' in CSIS
Do not distort, rotate, or alter the proportions of the logo
Use only approved color variations: full color, monochrome, or reversed
Minimum size: 1 inch / 25mm width for print, 100px for digital
Color Palette
Primary Blue
#0A3D62
Accent Teal
#2E86C1
Deep Black
#1E272E
Light Gray
#F5F5F5
Typography
Playfair Display
Aa Bb Cc
Primary font for headings and titles
Inter
Aa Bb Cc
Secondary font for body text and content